Broker Check
Behavioral Finance

Financial Planning Built Around Your Life


Clarity Financial Planning is an independent financial planning practice in Johnston, Iowa, working with individuals, families, and business owners across the Des Moines area. Our LPL Investment Advisor Representatives bring more than 42 years of combined experience to every plan we build.


Get Started With Clarity

What Our Team Can Do For You

A Plan You Actually Understand

A Plan You Actually Understand

No jargon, no cookie-cutter templates, just a strategy you can explain back in your own words.

Direct Access to Your Advisor

Direct Access to Your Advisor

You'll work with a real person who knows your name and your goals, not a call center.

One Plan for Your Whole Financial Life

One Plan for Your Whole Financial Life

Your investments, insurance, taxes, and retirement, all working together instead of in separate silos.


Guidance That Grows With You

Guidance That Grows With You

As your life changes, your plan changes with it. We're here for the long run, not just the paperwork.

THE CLARITY TEAM

Financial planning is personal. So are we.

You'll work directly with the people below — real advisors who know your name and your plan.

Rick C. Kiel

Rick C. Kiel

Co-Founder, LPL Investment Advisor Representative

MEET RICK
Clayton J. Cheney, CPFA®

Clayton J. Cheney, CPFA®

Co-Founder, LPL Investment Advisor Representative

Learn more
Clayton J. Cheney, CPFA®

Clayton J. Cheney, CPFA®

Co-Founder, LPL Investment Advisor Representative

Learn more
Clayton J. Cheney, CPFA®

Clayton J. Cheney, CPFA®

Co-Founder, LPL Investment Advisor Representative

Learn more
Your Goals. Your Plan. Our Guidance.

Your Goals. Your Plan. Our Guidance.


Every plan starts with a conversation, not a form. We take time to understand what matters to you before we talk strategy, because that's what actually shapes the plan we build together.


Guidance for Today, Tomorrow & Everything in Between

Investment Management

Investment Management

Portfolios built around your goals, not a generic model.

Learn more
Financial Planning

Financial Planning

A complete plan that connects every piece of your financial life.

Learn more
Retirement Planning

Retirement Planning

A clear plan for the retirement you want.

Learn more
Insurance Planning

Insurance Planning

Protecting your income, your family, and your business.

Learn more
Business Financial Planning

Business Financial Planning

Planning for your business, and what comes after.

Learn more
Estate And Legacy Planning

Estate And Legacy Planning

A plan for what you leave behind.

Learn more
Our Resources

Our Resources

Want to learn more about retirement, social security, or estate strategies? We have a wealth of resources.

Learn more

WHO WE SERVE

Financial Guidance for Wherever Life Takes You

Pre-Retirees & Retirees

Pre-Retirees & Retirees


Navigate the transition into retirement with a thoughtful plan for what's ahead.


Learn more
Individual Families

Individual Families


Build a financial strategy around the life you're creating today and the future you're working toward.


Learn more
Businesses

Businesses


Bring greater intention to your personal and business financial decisions.


Learn more

Your goals. Your plan. Our guidance.

01. Your Goals

We start by listening. Before talking numbers, we want to understand where you are and where you want to go.

02. Your Plan

Together, we build a financial plan designed around your goals, your circumstances, and your future.

03. Our Guidance

As life changes, we're here to help you navigate what's next and keep moving toward what matters.

How Much Risk Feels Right for You?


Your investment strategy should reflect your goals and your comfort level, not just the market. Find your Risk Number to get a clearer picture of where you stand.


Discover My Risk Number

The information presented is not intended as financial advice, and you are encouraged to seek such advice from your financial advisor.  IMPORTANT: The projections or other information generated by Riskalyze regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Your Risk Number provided is on a scale of 1 to 99, with higher numbers indicating higher risk tolerance. Scenarios illustrated are hypothetical and not representative of any specific investment or investor. Individual results will vary. Investing is subject to risk which may involve loss of principal. No strategy assures success or protects against loss.

Financial Insights

A Little Knowledge Can Go a Long Way

Stay informed with insights on retirement, investing, financial planning, and the decisions that shape your financial future.

Estate Planning Articles

Estate Planning Articles

Read Now
Investment Articles

Investment Articles

Read More
Tax Strategy Articles

Tax Strategy Articles

Learn more
Retirement Articles

Retirement Articles

Read Now

Financial resources at your fingertips

Videos

Videos

Explore quick, informative videos covering financial concepts and timely topics.

Watch & Learn
Articles

Articles

Browse helpful insights on retirement, investing, financial planning, and more.

Start Reading
Calculators

Calculators

Run the numbers with interactive tools designed to help you explore different financial scenarios.

TRY A CALCULATOR

Social Security Doesn’t Have to Feel So Complicated

Understanding when and how to claim Social Security can come with a lot of questions. Our complimentary guide breaks down the basics and gives you helpful information to consider as you begin developing your Social Security strategy.

Already a Client?

Whether you're looking for financial guidance, considering a second opinion, or were referred to Clarity Financial Planning, we'd love to learn more about you and what you're looking for.

GET STARTED

New to Clarity?

Have a question, need to share an update, or want to connect with the Clarity team? Use our existing client form and we’ll make sure your message gets to the right place.

CONTACT OUR TEAM

Learn How to Avoid These 6 Common Tax Errors

Knowing how you need to file your taxes depends on your income and filing status, as well as which deductions and credits you can claim. In this free ebook, we share some common errors to avoid.



Thank you! Oops!